![]() ![]() How to win on Twitterĭespite Twitter having a long-standing association with humor (who remembers this gem from Sean Paul back in 2021?) platform users are less bothered about funny content compared to other platforms. The brand Cult Beauty does this well, putting out funny and relatable TikTok videos on everything from skincare and viral makeup trends, to work-related memes.īritish retailer M&S is another example of a brand who on the face of it may not be particularly fun or trendy, but have been able to create a playful alter-ego on TikTok with their video content, appealing to the younger generations. Businesses can tick both boxes by being bold and surprising, and at the same time silly and unpolished – as users clearly see the TikTok as a safe space to be goofy and impulsive. That’s not to say brands have to choose one or the other. Cooking, pottery, makeup tutorials, and DIY videos are just a handful of examples of creative content that can be found on the platform. Users are using TikTok as a way to be inspired, but also as a way to relax. Not only do TikTok users want to see funny content, but creative and relaxing content ranks highly too. Marketers hoping to resonate with as many users as possible will increase their chances by prioritizing humor. Most TikTok users are on the same page: 60% say they want funny content. ![]() So while there may be some notable similarities, it’s best to approach TikTok marketing with completely fresh eyes. How to win on TikTokīefore we get into it, it’s worth noting that TikTok is slightly different to other platforms in that they don’t see themselves as a social media app president of global business solutions Blake Chandlee says TikTok’s an entertainment platform. ![]() Let’s take a deep dive into what you need to know about some of today’s most talked-about audiences to help you tailor your content more effectively. Each app offers users something different, which is why social media marketing should never be a copy-paste job, and why up-to-date data is invaluable. So, it’s not just small differences in formats or character limits that marketers need to bear in mind, it’s also the vibe. On average, Gen Z and millennials have over 6 social media accounts, while baby boomers have over 4 And, let’s not forget, most consumers have more than one social app that they use on a regular basis. It’s true there’s a lot of crossover between audiences, and many platforms have similar features, but people still open each app with a specific experience in mind. The social media space is always changing, and some people feel that the leading giants are all starting to look the same. What content works best for social commerce?ĭeciding which content is right for each platform.We’ve got the lowdown on what content works best on TikTok, Instagram, and Twitter in 2023, and what consumers want when it comes to entertainment and shopping on social. Looking to dip your toe into TikTok? Wondering if Reels are reely the only way to spike your engagement on Instagram? Or maybe you’re wondering whether Twitter is still the right platform for your business? Social media marketing can feel like a minefield, but have no fear, we’re here to help. ![]()
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